3 Roles of the Communication Director (paid or volunteer)
Often roles of the communication director are discussed when communication goes wrong or the congregation isn’t aware of what’s going on. Even more importantly, when your community is ignoring ministry activity that should interest them.
If the budget allows, it’s certainly worth hiring a part-time or full-time communication director to tackle this challenging job. Times have changed, with increased channels, tools, and noise that need addressing with professionally crafted messaging that works well with systems. Most average-sized churches can easily keep someone busy with needed work.
Don’t have a budget? Then you can search within your congregation for someone willing to help. But, honestly, the amount of work, standards, and requirements, demand a lot on a volunteer. Well played, the foundational roles...
10 Church Communicator Personalities (Check the Mirror)
I’ve always been fascinated by people. In fact, my college psychology courses established the understanding that we mostly tend to do similar things while typically resistant to changing ways.
Accountability meetings declare that understanding and recognition is a huge step towards improvement. From decades of working with comms, here’re personalities I see (did I miss any?):
Juggler. In a feeble attempt to keep up with all the requests, they start various plates spinning. Their constant “busyness” rarely gives them a sense of accomplishment.
Procrastinator. No matter how busy, “something” always seems to be priority over urgent tasks. “I’ll just check facebook for 10 mins; THEN, I’ll crank out that content” is regularly internalized.
Bulletin Nazi. People are fearful of this...