07 Sep Brand Strategy, Leadership No One Likes a Copycat Posted by BKFS September 7, 2015 If you’ve ever heard me in a seminar, workshop, or conference, you’ve probably heard my rant about Pepsi Max. The histor... Continue reading
Communication Strategy 4 Simple Things all Churches Need to Know – 3 Posted by BKFS September 13, 2009 Think about your favorite product or service. You know, the ones you love to buy, use and promote. I love PepsiMax righ... Continue reading