No. Your audience.
Church communicators are fighting a battle. Trying to keep the church leadership happy while trying to keep the congregation happy. It’s almost impossible.
The Church Leadership certainly has a vision and believes they know what the congregation needs. They also are planning, preparing, and praying about the sermons that will be preached. If you ask the congregation though, they may not be aware of what the real solution is for their problems and concerns. It’s their battle between wants and needs.
An effective church communicator must assess the struggle between the leadership and congregation and always land at being an advocate for the audience.
This doesn’t mean that the message changes. It simply means that the way the message is presented must come...
Can Print Communications Co-exist with a Digital Hub?
I tell my kids that it’s rarely “either/or” and usually “both/and”. Then I regret teaching the axiom since Biblical “truths” contradict the slogan. Like a traffic light some admonitions require a red light or a green light; never both on at the same time.
But when it comes to finding solutions and creativity, the best answers usually require starting with “both/and”. Church communication hubs require it too. Print communications and Digital communications need to co-exist but we must be wise about how they function together or you’ll end up with over-communicating -- which leads to attention fatigue.
With my 2 college-aged sons, I know if I have an important message to deliver; I try to do it in person. As a church...