No. Your audience.
Church communicators are fighting a battle. Trying to keep the church leadership happy while trying to keep the congregation happy. It’s almost impossible.
The Church Leadership certainly has a vision and believes they know what the congregation needs. They also are planning, preparing, and praying about the sermons that will be...
Branding Terms Defined: Audience
People.
It doesn't take long to realize the dynamic of groups of people. If you have one person you're interacting with, most times (if you're paying attention) you can "figure them out". The larger the group gets, the harder it is to identify "who" the group is.
Often the outspoken become the...