I have a few friends who seem to only wear black. And then there are Pastors I know who always seem to be wearing a sweater vest. Or khaki’s and an oxford shirt. In fact, you’re probably known for wearing a certain style. We’ve learned that clothes “make the man”. Mark Twain extended that though: “Clothes make the man. Naked people have little or no influence on society.” What someone wears or the style they regularly wear starts to become recognizable. In fact we tend to wear similar things regularly. We're known for what we wear (and other things). A brand is essentially the consistency that we’ve known for. The things that you can control; are controlled. And those things that are consistently...