Branding Terms Defined: Positioning
There's a Church on every corner! At least that's what we've found in the Southeast (where we live). It seems that there are more churches than people here! So how does someone choose their church?
The #1 answer is usually: "It's where I grew up". Not too compelling, eh?
If you imagine...
What’s your Headline?
Anyone who knows me, knows I’m a news junkie. In fact, it’s hard for me to not read a daily newspaper, check news websites throughout the day and watch the evening news before I close my eyes for the night. More and more, I realize that I rarely read the...