Branding Terms Defined: Positioning
There's a Church on every corner! At least that's what we've found in the Southeast (where we live). It seems that there are more churches than people here! So how does someone choose their church?
The #1 answer is usually: "It's where I grew up". Not too compelling, eh?
If you imagine someone deciding that they wanted to start attending a good church, what makes yours stand out? In fact, the web creates an environment where all the Places of Worship are lined up in front of anyone doing a simple google search.
In fact 80%+ of those visiting a church, have checked it out online first. The problem is that the average church doesn't look like it's website. Nor does the website...
What’s your Headline?
Anyone who knows me, knows I’m a news junkie. In fact, it’s hard for me to not read a daily newspaper, check news websites throughout the day and watch the evening news before I close my eyes for the night. More and more, I realize that I rarely read the news articles (or listen to the whole story from the talking head).
I don’t have the time.
I find myself reading newspapers faster and faster. I caught myself today with the Sunday paper, simply turning the pages to get done. But strangely, I remember a lot of the important stories.
I simply scan headlines and look at pictures.
It sounds so weird, but for the most part, I can get a grasp of...