One Thing that You Must NOT Do During a Recession
I'm a fan of American Idol. The first rounds are over and the winners have moved on to Hollywood and the losers have retired to anonymity. What made the successful ones winners? Is it their voice, their personalities, their dancing, their looks?
I believe it's all of those things (to an extent). BUT, as Simon always says in his distinctive accent, "Remember, this is a singin' competition and you cawn't sing!" And there you have it! As usual, Simon is right.
Once all the glitz and glamor are gone, and the singers arrive in Hollywood, they have one chance. They walk out in front of the judges and their fellow competitors, they get to sing that one song choice and they hear...
Low/No Cost Marketing – Step 1
Almost every ministry or company that we start talking with needs to start at the same spot.
Developing a Story. Interestingly, when we meet people throughout the day -- people we've never met before -- we have a "thing" we do. Don't we? Everyone sort of does it differently. "Hi, I'm Mark. It's nice to meet you." Friendly, welcoming and we usually want to go further. Sometimes we say, "Why are you here?" or perhaps "I haven't seen you here before". But we usually work our way to, "So, what do you do for a living?" or "Where do you work?". Then... BAM! We get a very quick verbal definition of where this person spends his time, dedicates his abilities or...