3 Steps to Creating Your Headline
I'm a sucker for headlines. I pick up my daily newspaper and I'm drawn to good headlines.
I'm flipping through TV channels and I hear "after this break, we'll..." and I'm instantly attracted. I wait through the ads just to hear what will be said or revealed.
Headlines have to be:
Short
Enticing
Rewarding
Leading
Revealing
Why do we have headlines? Chapter titles? Subheads? Because they work. They draw us into the full story.
Headline writers are poets. They can condense the whole story down to a few words. And every word has a larger value.
So, if a great headline writer researched your company, and edited it down to a short, enticing headline (that would get your potential audience interested in you); what would it be?
You need a headline.
Here...
3 Things that Need Changing in the Church… It’s Time.
We have a lot of change in our home. The adage "the only thing in life that's consistent, is change" is so true.
Our son just graduated from high school and our younger son became a senior in high school. This is a picture of us at the graduation (along with my Mother-in-Law from Canada). They're growing up, asking for more responsibilities, wanting to spread their wings more. Change is scary.
We had family visiting because of the graduation. We have young people coming and going in our house. We've had huge (good) changes at the office. We've renovated the front yard of our home. And now I'm building out an apartment space for our upcoming college freshman. Plus, I'm traveling and...