Branding

4 Beginner Tips to Church Branding

All this talk about branding and the church. Is it really that important? Is it totally new talk and thinking? Is it all crazy or is it necessary? Perhaps the words sound too business-based and not ministry-based. Perhaps the idea seems contrary to the Bible. Church branding is not new, although the...
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Know your audience

Knowing Your Audience: Effective Church Communication

The other day I drove up to the little drive-thru speaker, paused while trying to make my ordering decision, and a garbled voice asked to take my order. I think. I politely said, “I’m sorry, I’m not quite ready yet”. There was another incoherent reply. After a few seconds, I...
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