3 Steps to Plan Your Best Easter Yet
Easter is probably your biggest Sunday of the year. But if your church isn’t intentional, it can become just another Sunday. Guests may come and never return. From my years of working with churches, many face 3 major problems at Easter:
Low Retention of Guests. People show up but don’t return because there’s no clear next step.
Overwhelming the Church Team. Planning happens too late, leading to last-minute chaos instead of strategic outreach.
Missed Branding Opportunities. Messaging is unclear or inconsistent, making it hard for visitors to connect. Or understand why they need you.
Easter should be more than a big attendance day. It should be a catalyst for church growth. Here’s how to plan your best Easter yet.
1. Start Early with a Strategy...
Hurry! 10 Steps to a Complete Church Easter Strategy
Easter is one of the most significant Sundays of the year. It’s more than just a big attendance day for you; it’s an opportunity to introduce your church to new people and remind your community who you are. Here’s how to create an effective Easter strategy:
1. Know Your Church’s Unique Brand
Your church already has a brand, whether it’s controlled or not. It’s how you’re perceived. What are you known for? You need to identify a thread that is a controlled benefit of your church. When you clarify this, your Easter messaging becomes more authentic and consistent. And will lead to long-term attendance.
2. Define Your Easter Message
What’s the hope or transformation you want to highlight this Easter? Keep your Easter Message...