STOP! Look here. Now!
I just got back from talking with a large church in Atlanta area about their branding, marketing and communications. Driving the 6 hours both ways was a time of recharging for me.
I like to be alone.
Don't get me wrong, I value family and friendship, I love meeting with clients, I even enjoy teaching seminars with lots of people. But I cherish the times that I can sit and think. My mind wanders from topic to topic. I solve the world's problems, I dream towards the future.
And then, something interrupts and screams STOP! Look here. Now!
A billboard will catch my eye and I'll read its simple message. It diverts my thoughts to what it wants.
You can do the same.
People are wandering...
Business Essentials 3: Knowing Your Place. Essential!
The other day I was driving to Atlanta. I was thirsty, tired, and I needed a PepsiMax (not a shock to anyone who knows me). I stopped at a Gas Bar at the next exit. I was in a hurry and hated to stop, so I took the opportunity to gas the truck up. Once I was done, I ran into the store and went to the Pepsi Cooler. Regular Pepsi, Diet Pepsi, and every other kind of Pepsi soda; but no PepsiMax.
I asked the store clerk who helpfully said, "What a PepsiMax?" Grrrrrrr. So I ended up leaving and stopping at another exit where I finally got what I needed.
If you have a truly amazing product, you must have...