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About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

SnapChat for the Church? Possibly!

Special Extended Snapchat/Social Media Article The rules of communications changed the day that social media launched. I remember hearing about the new platforms of communication. My kids were talking about them and I knew I needed to discover their power. It was 2006. WFX Conference called and asked if I’d teach a...
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No One Likes a Copycat

If you’ve ever heard me in a seminar, workshop, or conference, you’ve probably heard my rant about Pepsi Max. The history is clear in the cola wars. Coca-Cola invents something and Pepsi appears to copy it. From their initial offerings in the late 1880’s, to their diet concoctions, to the...
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