author-avatar

About BKFS

Be Known For Something that matters. For 25+ years, we've been the go-to national voice for church communication strategy, church branding, and church clarity.

Business Essentials 7: Peculiarity

I hate same-old; same-old. Although I love consistency. And thus the battle that happens constantly in my brain. I guess I should explain. Some things are so important to have consistency: things like wall colors (in a small house), fonts (within a brand), brand colors, design style sheets (like keyline strokes,...
Continue reading

Branding Terms Defined: Social Networking

I was invited to a "meet and greet" last evening. Regularly, I get invitations to business networking events, BNI meetings (and similar) and small gatherings. Instantly as I think about these events, negative thoughts happen. It all started when I was fresh out of college. I worked for a large ad...
Continue reading