CHURCH LOGO (VISUAL BRAND)
Cherry Hills Church worked with the award-winning Be Known for Something church branding team to create a visual brand (a simple and memorable church logo) to work with their thread (their real brand).
Do you need a church logo? Here are 7 questions to tell. Great church branding starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match.
HERE’S WHAT CHERRY HILLS CHURCH DISCOVERED:
In the large, flat fields of rural Illinois, the houses are set back from the main roads, feeling alienated from each other.
People are busy and authentic relationships are difficult.
Life comes and goes. Many in the community want to have interactions with neighbors, but it doesn’t happen as they want. Life would be better with someone by their side.
This church is about community. From the wide-open meeting spaces to the more intimate group settings, Cherry Hills wants their community to know they understand community life.
And then the critical introduction to real Life that’s found in Christ.
Let’s discover it. Together.
• VISUAL BRANDING
A church doesn’t have to have a glitzy, bold logo. Especially when you live in a simple, rural location.
Their understated visual brand becomes recognizable by its lowercase simple font. And is personalized with a handwritten script to emphasize relationship.
For other visual applications, they incorporate a simple dot (see above).