1 Way Your Church is Like a Restaurant
Everyone has to make decisions. We make them everyday.
If there's not many to choose from (like: "I wonder what color pen I'll write with today?" -- and there's only a blue or a black pen near you) then it's easy.
But when there's lots to choose from (like: "I wonder what restaurant I should eat at today?" -- and there's dozens that offer good choices within a 15 min drive) then it becomes more difficult.
Then we choose based on what something is known for.
To use the example above; if you're looking for fast, inexpensive, Mexican food; you'd choose perhaps Taco Bell, or Qdoba, or Moe's.
But you quickly realize that you have to make a choice between everything within that category. And...
3 Problems in Most Websites.
I love when TV shows do "instant makeovers". The fashion guru wanders through a crowd and finds the diamond in the rough. They identify the fashion issues and make changes as needed. They make it seem so easy.
We did that this week.
We conducted dozens of Quickie Analysis packages on websites at the WFX conference/expo. We quickly viewed websites (for the 1st time); then identified recommendations for how they could be better.
Here are 3 similarities we saw in almost every website:
No Positioning. 97% will look in the upper left hand corner. Your logo should be there. Which most times it was. But right under your logo NEEDS to be a positioning. What you do to benefit your audience. What you...