Last Minute Easter Communications Tune-up
Spring breezes are barely starting to blow and air conditioning companies have started suggesting a tuneup for your AC unit. Tuneups are simply wake-up checklists to make sure everything is performing properly when challenged. Lent season is underway so… Easter communications need a tuneup for the challenge to come!
Easter is the climax of the church calendar!
In a few days, Easter will be unfolding in our churches. Most congregations swell by 50% (or more) and the special services that shout the resurrection message will occur. Effective Easter communications is essential to help pack the pews and keep the momentum after the Easter Eggs are eaten. Most people love Easter!
Your Easter Communications Tuneup Checklist:
Plan; but not just for the day. It's never...
Changes Needed in the Church: #5 Language
Ultimately when the Church communicates concepts, it does it with words. I realize that I usually talk about the visual things, but recently when I was listening to an interview with a Pastor, I realize we fall prey to what a lot of businesses do.
We talk to our current audience with "insider" language.
We talk about testimonies, the narthex, weird names for "groups" and buildings, and talk about redemption, fellowship, greek words and other concepts that only an "insider" would know. Communion, tithes, offertories and more.
So, why do we do that?
I guess we've fallen into the trap of talking to ourselves.
The world has changed.
People are looking for an authentic, real and engaging group of people who are finding their...