Branding Terms Defined: Positioning
There's a Church on every corner! At least that's what we've found in the Southeast (where we live). It seems that there are more churches than people here! So how does someone choose their church?
The #1 answer is usually: "It's where I grew up". Not too compelling, eh?
If you imagine...
Business Essentials 3: Knowing Your Place. Essential!
The other day I was driving to Atlanta. I was thirsty, tired, and I needed a PepsiMax (not a shock to anyone who knows me). I stopped at a Gas Bar at the next exit. I was in a hurry and hated to stop, so I took the opportunity to...